Back to Home

Legal

PAIA manual

Last updated: 5 October 2026

Prepared under section 51 of the Promotion of Access to Information Act 2 of 2000 (PAIA). It explains which records Hello Brand holds and how to ask for access to them.

1. Introduction

This manual applies to Hello Brand (Pty) Ltd, registration number 2021/518544/07. It is here to:

  • make it easier to request access to records Hello Brand holds;
  • explain how to make a request; and
  • support compliance with PAIA and the Protection of Personal Information Act 4 of 2013 (POPIA).

2. Company details

Registered name
Hello Brand (Pty) Ltd
Registration number
2021/518544/07
Directors
David Loebenstein, Dean Hyde, Steven Kahanovitz
Physical address
Woodstock Foundry, 170 Albert Road, Woodstock, Cape Town, 7915
Postal address
As the physical address
Telephone
021 569 7123 ext. 233
Email
[email protected]
Website
www.hellobrand.co.za

3. Information Officer

Information Officer: Baron Marshall (Social Wiiv)

Email [email protected]

The Information Officer is responsible for:

  • making sure Hello Brand complies with PAIA and POPIA;
  • handling requests for access to information; and
  • managing internal compliance processes.

4. Guide to using PAIA

The Information Regulator publishes a guide on how to use PAIA. It is available from the Regulator's website, inforegulator.org.za, or by email at [email protected].

5. Records available without a request

6. Records we hold

  • 6.1 Company

    Incorporation documents, Memorandum of Incorporation, shareholder and director records.

  • 6.2 Financial

    Financial statements, accounting records, tax records (SARS, VAT).

  • 6.3 Human resources

    Employment contracts, employee records, payroll information.

  • 6.4 Clients and customers

    Client and venue agreements, proposals, campaign data, merchandise quotes and orders, enquiries.

  • 6.5 Operations

    Internal policies and procedures, compliance documents, security policies.

  • 6.6 Technical and IT

    System and security logs, platform usage data, held on Hello Brand OS by Social Wiiv on our behalf.

7. Processing of personal information

Hello Brand processes personal information under POPIA. Our privacy notice and POPIA notice give more detail.

7.1 Our role. Hello Brand is the responsible party for its own business, this website and enquiries. Social Wiiv (Pty) Ltd operates Hello Brand OS and processes personal information on the platform as our operator, only on our instructions, under a written agreement. Our role on campaigns run for brand clients, responsible party or operator, is set out in each client agreement.

7.2 Categories

Names; email addresses; phone numbers; organisation and role; employee data; campaign and platform activity; technical identifiers such as IP addresses and device data.

7.3 Purposes

Delivering our services and campaigns; running the platform; communication and support; security and fraud prevention; legal and regulatory compliance.

7.4 Sharing

Only where the law requires it, or with authorised operators (such as Social Wiiv) who need it to deliver the services. Never sold.

7.5 Retention

Kept only as long as needed or as the law requires.

7.6 Outside South Africa. Social Wiiv hosts client databases in South Africa, on Microsoft Azure. Any information that leaves South Africa is covered by data processing agreements and standard contractual clauses, as section 72 of POPIA requires.

7.7 Security. Platform safeguards, including encryption in transit and at rest and role-based access, are described in Social Wiiv's Trust Center (socialwiiv.com/Security-Trust.html).

8. How to request a record

8.1 Where to send it. Email the Information Officer at [email protected] (preferred), or deliver it to our physical address: Woodstock Foundry, 170 Albert Road, Woodstock, Cape Town, 7915. Use Form 2 (Request for access to record), available from the Information Regulator.

8.3 Timing. We will respond within 30 days. This may be extended where PAIA allows, and we will tell you if it is.

8.2 What to include

  • your full name and contact details;
  • a description of the record you want;
  • the purpose of the request, and the right you want to exercise or protect;
  • proof of identity.

To see, correct or delete your own personal information, you can also use our POPIA request page.

9. Grounds for refusal

Access may be refused, as PAIA allows, where:

  • disclosure would breach someone else's privacy;
  • the information is commercially sensitive;
  • the information is legally privileged; or
  • the law prohibits disclosure.

10. Fees

Fees are charged as prescribed in the PAIA regulations. We will tell you of any fee before we process your request.

11. Remedies

If a request is refused, you may complain to the Information Regulator, or apply to court where the law allows.

12. Availability of this manual

This manual is published on this website and is available on request from the Information Officer.

13. Version

Version
1.0
Review
Annually

14. Contact

Information Officer

Name: Baron Marshall (Social Wiiv)
Email [email protected]
Telephone 021 569 7123 ext. 233