Platform
Hello Brand OS
One system to plan, run and measure every brand moment.
From the screen in the venue to the phone in your guest's hand, and back to one dashboard.
- Plan and book
- Build
- Reward
- Consent
- Measure
- Network
Powered by Social Wiiv
What it is
The operating layer behind every programme.
Hello Brand OS is the operating layer behind every programme we run. It is where campaigns are planned, where the experiences people take part in are built, where rewards are issued and redeemed, and where the results come back.
It is built on Social Wiiv's SaaS CRM and mobile engagement platform. Social Wiiv provides the technology; Hello Brand designs and runs the programmes on it, and stays your single point of contact.
Hello BrandDesigns and runs your programme, your single point of contact
Hello Brand OS: the operating layer behind every programme
- PlanCampaigns are planned
- BuildThe experiences people take part in
- RewardRewards issued and redeemed
- ResultsThe results come back, then back to Plan
Social WiivSaaS CRM and mobile engagement platform
Where it sits
The core of everything we run.
Brands, agencies, smaller businesses and venues all work in Hello Brand OS; the Venue Partner platform is its venue side. Brand Box links it to the venue's screens, and the data comes back to it.
Follow a relationship
- Who works in itBrands, agencies, smaller businesses and venues all work in Hello Brand OS. Venues and outlets use its Venue Partner platform.
- Campaigns to the point of saleCampaigns are planned in Hello Brand OS. Brand Box, our device, plays them on the venue's media screens, where the consumer takes part at the last three feet.
- First-party dataComes back from the consumers' own sign-ups and engagement, with their consent attached.
- Footfall and dwell-time datapod.ai and Lamp.ai devices in the venue, supplied with Moving Tactics, measure how many people are present and for how long, not who they are. The data goes into Hello Brand OS.
- Built on Social WiivHello Brand OS and the Brand Merchandise Store are both built on Social Wiiv's SaaS CRM and mobile engagement platform.
Choose a relationship to follow it through the map.
The core
Hello Brand OS
One system to plan, run and measure every brand moment. Everyone who works with Hello Brand works in it.
- Brand toolsPlan and book, build, reward and measure campaigns.Brands
- Agency and small-business accessAgencies and smaller businesses work on the same system.AgenciesSmall businesses
- Venue Partner platformThe venue side: which brands are on its screens, live campaigns and its tier.Venues and outlets
Hello Brand OS sends each campaign to Brand Box.
Our device
Brand Box
Links Hello Brand OS to the venue's media screens.
Brand Box plays the campaign on the venue's media screens.
In the venue
Venue media screens
The screens already there, from the TV above the bar to the screens in the aisle.
The screen invites the consumer to scan and take part.
The point of sale
The consumer, at the last three feet
Where the buying decision is made: they scan, take part, buy and are rewarded.
On TradeOff Trade
First-party data from the consumers' own sign-ups and engagement comes back to Hello Brand OS, with consent.
In the venue
pod.ai and Lamp.ai devices
pod.ai sensors and beacons and Lamp.ai ceiling sensors count how many people are present and for how long, not who they are.
Supplied with Moving Tactics
The pod.ai and Lamp.ai devices in the venue send footfall and dwell-time data, supplied with Moving Tactics, to Hello Brand OS.
Products
Brand Merchandise Store
Branded products, LED display products and digital activations, quoted to your brief.
For brands, venues and small businesses
Underneath both
Social Wiiv's SaaS CRM and mobile engagement platform
Hello Brand OS and the Brand Merchandise Store are both built on it.
See the operating layer at work: plan a campaign in the free demo.
Get the free demoWhat it does
Six things, one system.
Everything a connected brand programme needs, from the first plan to the final report. Swipe, or use the arrows.
Run the experience
Registration, games, score predictions, polls, surveys, check-ins and invite-a-friend mechanics, ready to brand and launch on any phone without an app download.
Give them a reason to play
Reward people
Points, vouchers and prizes that people can redeem in the venue, so taking part has a real pay-off.
Keep consent with every record
Keep consent with the data
Every record carries what the person agreed to and when. People can see, correct or withdraw what they shared.
See what happened
Look after the network
Each connected screen reports whether it is online and playing, so problems are fixed before a campaign loses airtime.
Try it yourself: the free demoFree demo
See the free demo.
Build one campaign for the venue screen and the phone, then watch what happens once it goes live. Tell us who you are and the demo opens straight away.
Screens: choose the formatLocked
Mobile: choose the gameLocked
Live: results by venueLocked
Example data only. Nothing you build in the demo is published or sent.
There is a problem
Your demo is unlocked.
You signed up earlier in this visit, so the demo is open.
Online submissions aren't switched on yet, so nothing was sent and we haven't received your details. The demo works anyway. To talk to us now, email [email protected] or call 021 569 7123 ext. 233.
To talk to us, email [email protected] or call 021 569 7123 ext. 233.
Build a campaign for the screen and the phone, choose venues, and see the results come back. Example data only.
The demo shows what brands build. To take part yourself, join Hello Brand: play, earn or work with us.
How we do it
The churn model: a loop, not a funnel.
From the first look at a screen to the data that shapes the next campaign. It is a loop, not a funnel: what we learn at the end decides what starts, stops or continues next time.
- See the screen
- Scan the QR
- Enter
- Purchase
- Play
- Win
- Engage more
- Report
StartStopContinue
fed by 1st- and 3rd-party engagement data
01See the screen
A guest sees the campaign on a venue screen, with a reason to scan.
02Scan the QR code
One scan opens the campaign in the phone's browser. Nothing to download.
03Enter the campaign
They register once, see what they are agreeing to, and get their own user ID.
04Purchase
Buying the brand at the bar, the till or the fridge unlocks the next step.
05Play
A game, a poll or a score prediction turns the purchase into a moment.
06Win
Prizes and vouchers land in their digital wallet, ready to redeem in the venue.
07More engagement
Check-ins, surveys, leaderboards and invite-a-friend bring them back.
08Report the data
Every action comes back to one dashboard, labelled for how it was measured.
Then back to step 1. Start, stop or continue: first- and third-party engagement data decides what the next campaign keeps, drops and adds.
One ID, one wallet
Every person has their own user ID, linked to their profile and a digital wallet. See the VAYA GO wallet
Rewarded at the last three feet
We reward consumers On Trade and Off Trade at the last three feet of purchase, where the buying decision is made.
Everyone is rewarded for performance
Everyone involved, from the consumer to the venue staff and the retailer, is rewarded for performance. The brand pays, in exchange for sales, marketing and, most importantly, consumer and customer data.
See where the loop runs: a venue and the outlet mapHide the venue and the outlet map
Watch the loop come back as results by venue, with example data, in the demo.
Get the free demoWho it serves
One system, built for every side of the trade.
The brand, the outlets that sell it and the people who buy it each get their own tools, and everything they do lands in one record.
For the brand
Plan, run and see
- Live dashboards for trade, media and consumer results.
- Pick outlet types, brands, venues and tiers, then set the campaign calendar.
- Build brand kits for On Trade, Off Trade, events and gifting, with live stock control.
- One-click exports and automated reports.
The Campaign Builder demo. Sample data. For the venue
The Venue Partner platform, not a spreadsheet
- Venues keep their own profile, contacts and brands up to date.
- Bronze, Silver, Gold and Platinum tiers, based on what each venue offers.
- Offers, incentives and campaigns straight from the brand.
- A promoter app for check-ins, photos, sign-ups and a leaderboard.
Tiger's Milk: the venue's own page, with the Heineken offer on top. For the guest
One ID, one wallet
- A digital pass with a QR code that refreshes every 30 seconds, so it can't be shared, for fast check-in and an 18+ ID check.
- Points for check-ins, surveys, till slips, tickets and inviting friends.
- A wallet for vouchers, badges, tickets and rewards.
- Messages by email, WhatsApp, SMS and push.
Jose Cuervo at Tiger's Milk: a reward to claim, shown at the bar. For the outlet
Trade Connect
- Spaza shops, hawkers and small stores order, earn and grow with the brand.
- WhatsApp, USSD or a data-light web page: no app.
- Trade Tokens and a trade score.
- One record per outlet for the brand.
From our PepsiCo Trade Connect proposal: the brand dashboard and a shop's token balance.
Build a campaign for the screen and the phone, choose venues, and see the results come back.
Get the free demoChannels, on Hello Brand OS
Channels: the content people come back for.
Fourteen channels, from SA Rugby and Music to Education and Life Skills, run on the same system as every campaign. Brands, customers and consumers each get their part.
- Sponsored · placeholder
Hello BrandYour brand in SA RugbyA brand banner here clicks through to its campaign.See the DHL Stadium campaign For brands
A banner in the channel that fits
Sponsor a channel or place a banner, a branded game or a reward in it, linked to your campaign. Every view, play and redemption comes back to your dashboard.
See the brand banners 
For customers
On the screens and Wi-Fi they already have
Venues and stores show channels on their screens and free Wi-Fi, give guests a reason to stay, and share in the brand advertising that runs there.
For venues and outlets
For consumers
Follow, learn and win
People follow the channels they like, learn something new, have their say and unlock rewards with points, in one ID and one wallet.
Explore the 14 channels
Proof: both sides, one platform
On the screen. In their hand. In sync.
Brand Box plugs into the TVs a venue already has and plays the campaign beside the game. The same campaign opens on the guest's phone. Ten brands, ten real campaigns.
Brand Box
Measurement
Every number says how it was measured.
Not every figure carries the same weight. Hello Brand OS labels each one, so you can tell a forecast from a fact.
What each label means, with an exampleHide what each label means
- Estimated A planning figure, such as expected footfall. Useful for deciding; not a result. Example figure: Estimated12,000Footfall (example)
- Modelled Calculated from known inputs with a stated method. Shown with the method. Example figure: Modelled4,800Reach (example)
- Measured Counted directly by the system: plays, scans, registrations, redemptions. Example figure: Measured1,250Scans (example)
- Verified Measured, then checked against an independent source such as a till slip or partner report. Example figure: Verified310Redemptions (example)
See results by venue for yourself in the demo, with example data.
Get the free demoCampaign packages
Standard or Advanced, licensed per brand.
Brands license the platform per brand, for a campaign of 8, 12, 24 or 36 weeks. Every package includes set-up, the platform licence for the campaign and WhatsApp message credits. Tell us the brand, the package and the campaign length, and we’ll send you a priced quote.
| Feature | StandardEverything a campaign needs | AdvancedStandard, plus more to play for |
|---|---|---|
| A custom entry QR code and sign-up with consent | Included | Included |
| Points or credits, a leaderboard and check-ins (trophy hunt) | Included | Included |
| Polls, surveys and invite a friend | Included | Included |
| A custom branded rugby, cricket or soccer game | Included | Included |
| Till-slip scans or a store loyalty card link | Included | Included |
| Instant prizes, vouchers, merchandise and draw entries | Included | Included |
| Unlimited email campaigns and WhatsApp campaigns | Included | Included |
| Statistics and campaign reporting | Included | Included |
| Badges | Not included | Included |
| A score predictor | Not included | Included |
| A live news feed: sport and fashion | Not included | Included |
| Campaign length | Standard | Advanced |
|---|---|---|
| 8 weeks | R146,250 | R171,250 |
| 12 weeks | R207,500 | R242,500 |
| 24 weeks | R335,000 | R400,000 |
| 36 weeks | R447,500 | R542,500 |
| What it covers | Set-up R20,000; licence R55,000 a month, falling to R35,000 a month on 36 weeks | Set-up R25,000; licence R65,000 a month, falling to R45,000 a month on 36 weeks |
Every total includes set-up, the licence and the WhatsApp credits below. Prizes, venue-screen media and hardware are extra. These prices are estimates and guidelines only and may change; your priced quote confirms them.
WhatsApp credits included, by campaign lengthHide the WhatsApp credits
| Campaign length | Broadcast messages | Utility messages |
|---|---|---|
| 8 weeks | 10,000 | 25,000 |
| 12 weeks | 25,000 | 50,000 |
| 24 weeks | 50,000 | 100,000 |
| 36 weeks | 75,000 | 150,000 |
Media on venue screens is priced separately, by CPM per venue tier: Bronze R100 to R150, Silver R150 to R220 and Gold R220 to R280 (off-peak to peak) per 1,000 ad views, excl. VAT; Platinum on request. See the Brand Box rate card.
Tell us which package and campaign length you need, in three short steps, and we’ll come back with a priced quote.
Get a priced quoteQuestions we hear
- Do people need to download an app?
- No. Experiences open in the phone's web browser from a code on a screen, a poster or a product, so taking part takes seconds.
- How does Hello Brand OS relate to Social Wiiv?
- Hello Brand OS is built on Social Wiiv's SaaS CRM and mobile engagement platform. Hello Brand designs, sells and runs your programme on it and is your single point of contact. Social Wiiv provides and operates the underlying technology.
- What happens to the information people share?
- People see what they are agreeing to before they share anything, and their consent is stored with their record. Our privacy notice and consumer explainer set out who is responsible for what.
Read the privacy notice or the consumer explainer.
Already a client?
Sign in to Hello Brand OS: Not yet available. Talk to us for access.
Ask for a walkthroughSee it running on your own brief.
Share what you want to achieve and who you want to reach. We will come back with how Hello Brand could help, and what it would take.