Brands at play. Data at work.

Hello. We bring brands into the places people already love: the bar, the stadium, the shop, the campus. Then we give those people a reason to say hello back.

Hello Brand connects live experiences, connected screens and branded merchandise to the information people choose to share, so you can see what every moment returned, and do more of what works.

Start a project See how it connects
A venue TV during live rugby, framed by a Carling Black Label Draught squeeze back with a QR code and the line: get your draught of Carling Black Label. 18+.
  1. Carling Black Label Score Predictor landing page: win your share of R250,000 in vouchers and cash prizes, with sign in, register and play now buttons.
  2. Carling Black Label register form with title, first and last name, date of birth, gender, email and cell number fields.
  3. Polls screen: tell us which Varsity Cup rugby team you support, with vote counts and bars for each answer.
  4. The Score Predictor start screen: when they score, you score. Win your share of R250,000 in vouchers and cash prizes, with a Play now button.
  5. Check-ins screen listing restaurant and bar check-ins on Mondays and from Tuesday to Sunday, with the points and tokens each earns.
  6. The rugby goal-kick game: a Carling Black Label ball in front of the posts in a floodlit stadium, a kick the ball button, and the player's points and tokens.
  7. The goal-kick game in play: a kicker in red sends the ball towards Carling Black Label posts at sunset.

Entry the landing page

Carling Black Label Varsity Cup: see the campaign

Brands we have worked with

  • AB InBev
  • Absolut
  • Amstel
  • Aperol
  • Ballantine's
  • BAT
  • Beck's
  • Beefeater
  • Bernini
  • Brutal Fruit
  • Budweiser
  • Carling Black Label
  • Castle Lager
  • Castle Lite
  • Choice Point
  • Coca-Cola
  • Corona
  • DHL Stadium
  • Diageo
  • Distell
  • Edward Snell & Co.
  • Espolòn
  • Flying Fish
  • GrandWest
  • Guinness
  • Heineken
  • Heineken Silver
  • Hill's Science Plan
  • Hollywoodbets
  • Hunter's
  • Jack Black
  • Jack Daniel's
  • Jameson
  • Johnnie Walker
  • Jose Cuervo
  • Klipdrift
  • Kulcha Kollektiv
  • L.I.F.E.
  • Luc Belaire
  • Martell
  • Martini
  • Oakberry
  • OneCart
  • PepsiCo
  • Pernod Ricard
  • Pick n Pay
  • Red Bull
  • SAMWUMED
  • Savanna
  • Skyy
  • Smirnoff
  • Starbucks
  • Tanqueray
  • Tiger's Milk
  • Truth
  • Tyger Valley
  • VUKA Group
  • Vuse
  • Woolworths

Digital handshake at the point of purchase

Built on proven technology

Powered by Social Wiiv, an award-winning platform.

Hello Brand OS runs on the platform built by Social Wiiv. Social Wiiv's work has been recognised at the Cannes Lions, the Loeries, the Clio Awards, the Bookmarks, the Assegai Awards and more.

Social Wiiv awards: Bookmark Awards Bronze 2011, 2012 and 2017; Assegai Awards Silver 2011; Loerie Awards Gold and Bronze 2012; Cannes Lions Silver 2013; Clio Awards Bronze 2013; New Generation Awards Gold; Sports Industry Awards 2017 Winner; Inspiring Workplace Awards Silver 2021.
Awards won by Social Wiiv, whose platform Hello Brand builds on.

How it connects

One connected system, from the first glance to the next campaign.

Most brand activity stops at attention. Ours keeps going, and every step feeds the next.

  1. AttentionPeople notice your brand where they already are.
  2. ExperienceSomething worth stopping for: a screen, a game, an event.
  3. EngagementThey take part from their phone, in the moment.
  4. RelationshipThey choose to stay in touch, and get something back.
  5. DataWhat they share arrives with their consent attached.
  6. InsightYou see what worked, labelled for how it was measured.
  7. GrowthYou do more of what worked, and the next moment lands better.
A venue TV during a rugby match: a Carling Black Label squeeze back around the game with a QR code and the line Scan the QR code to stand a chance to win
A venue web app taken over by Heineken: a Buy two Heineken's and stand a chance to win big banner, and tiles for the menu, playlist, photo gallery, games, events and specials
A guest at a bar table holds a phone, taking part in the moment
A Flying Fish reward screen in the venue web app: you've been entered into the draw to win Flying Fish Seltzer for the year; show this screen at the bar, with a QR code to scan to redeem.
Flying Fish share of cider category sales

Average per day, across the Tiger's Milk stores

Read the Flying Fish case study
Step 1 of 7

Four steps

How the seven stages above happen, step by step.

  1. Show up where people gather

    Screens, events and merchandise in bars, restaurants, shops and stadiums.

    Brand Box brings your content onto the venue screens guests are already watching.

    01 Attention02 Experience

  2. Give them a reason to play

    Games, predictions, polls and rewards they join from their phones, in the moment.

    They open in the phone's browser from a code on a screen, a poster or a product, with no app to download.

    03 Engagement

  3. Earn a relationship

    People choose to register and share, and get something back. Their consent travels with their data.

    People see what they are agreeing to before they share anything, and can see, correct or withdraw it later.

    04 Relationship05 Data

  4. Learn, and grow what works

    One clear report, every figure labelled for how it was measured. Then the next moment lands better.

    One dashboard shows registrations, engagement, redemptions and venue activity together.

    06 Insight07 Growth

See the whole loop: the churn model

How it all fits together Brands, agencies, smaller businesses and venues work in Hello Brand OS. Brand Box, our device, links it to the venue's screens at the last three feet, and Hello Brand OS and the Brand Merchandise Store are both built on Social Wiiv. See the ecosystem map

From moment to insight

A night at the bar becomes something you can learn from.

  1. Physical experience

    The match is on the venue screen, with your brand alongside it and a code to play along.

  2. Digital engagement

    Fans predict the score on their phones, answer a quick question and win a voucher for the bar.

  3. Useful data

    Registrations, answers and redemptions come back by venue and by week, each with the person's consent.

People stay in control. They choose what to share, see what it is for, and can change their mind at any time. How it works for consumers · Privacy notice

The journey, end to end

From the first glance to the next campaign, in our own work.

Every screen below comes from our campaigns, proposals and concepts for 38 brands, venues and events, from the bar TV to the dashboard.

See

Your brand on the screens, stages and streets where people already are.

18 campaigns

Venue TVs

LED, in store and on the move

Scan

A code on the screen, the table or the Wi-Fi opens the campaign in the phone's browser. No app.

7 campaigns

Join

People choose to register, and see what they are agreeing to before they share anything.

8 campaigns

Play

Games, polls, predictions, passports and streaks they join from their phones, in the moment.

8 campaigns

Win

Rewards they can use: prizes, vouchers, wallets and deals at the bar.

9 campaigns

Measure

Answers, sales and redemptions come back by venue, every figure labelled for how it was measured.

9 campaigns

Grow

Referrals, streaks and member perks bring people back, and the next campaign lands better.

8 campaigns

See all our work

The VAYA GO app

One ID. One wallet. Every reward.

Everyone who takes part gets a unique ID and a digital wallet: their tier, points, tickets and everything they win, in one place. Brands reward real purchases, and the wallet proves where and when they happened.

Meet VAYA GO For brands

One system to plan, run and measure every brand moment.

Hello Brand OS is where programmes are planned, where the games and rewards people take part in are built, and where the results come back to you on one dashboard.

Powered by Social Wiiv: Hello Brand OS is built on Social Wiiv's SaaS CRM and mobile engagement platform.

Take the Hello Brand OS tour

Every number it reports carries one of four labels:

  1. Estimated

    An informed early estimate based on assumptions.

    A city at sunset with a potential audience area highlighted over it

    Example120,000Potential audience this month

  2. Modelled

    Calculated using data, trends and predictive models.

    A laptop showing a trend chart that continues into a predicted range

    Example18.4%Projected increase in engagement

  3. Measured

    Captured from real activity and observed behaviour.

    A shopper passes an in-store screen while live data counts views, engagements and clicks

    Illustration, sample dataSample in-store screen views

  4. Verified

    Confirmed by a trusted source or final outcome.

    A phone shows Payment successful beside a card machine, with purchase confirmed and verified

    Example1,842Confirmed purchases

So you always know whether you are looking at a forecast or a fact.

Your brand. Their space. Our device.

Brand Box connects the screens already on a venue's wall to Hello Brand OS. Brands appear alongside the game guests came to watch, with a code that turns watching into taking part.

Explore Brand Box

Brand Box in a venue: the small Brand Box device drives a TV showing the Varsity Cup final inside a Carling Black Label frame with a QR code to win a share of R250,000, and a guest's phone shows the Black Label Score Predictor page.
The device drives the screen; the screen invites guests to play on their phones.

What we do

Everything Hello Brand does, on one system.

Software, screens, live experiences and products for the places people gather. Each works on its own. On Hello Brand OS they share one view of what worked.

  4. The Brand Box device beside its yellow packaging.

     

    Our in-venue device that puts your campaign on the venue's own screens.

    Media and screens

  7. Guests at a golf hospitality activation tap RFID wristbands.

    Digital activations 

    Games, RFID stations and booths that people take part in, with a reward at the end.

    Experiences

  10. A rendered liquor store with branded fridges, posters and a floor graphic.

    Brand merchandise 

    We design, make and deliver branded products, from bar mats to gazebos.

    Content and products

Built into

All services Everything Hello Brand OS can do

Proof

Work we can show you, with figures we stand behind.

Case studies

  • Results

    Carling Black Label — Varsity Cup

    February to May 2025 · FNB Varsity Cup

    • 11,444 registered users, with no online media spend
    • 69.9% of vouchers won were redeemed (2,129 of 3,044)
    • 27,488 survey responses over 12 weeks
  • Results

    Celebrate with Heineken

    Tiger's Milk and La Parada

    • 18,500+ unique consumer engagements
    • 9.22% → 11.10% share of draught beer sales, before vs during
    • 11.47% share of draught beer sales after the campaign
  • Results

    Jameson — Distillery On Tour

    December 2022 · Distillery On Tour, Cape Town

    • 55% of 2,148 attendees used the mobile journey
    • 3,154 insights shared by guests
    • 846 mobile journey users shared insights
  • Results

    Life and Brand — Tiger's Milk and La Parada

    From November 2021 · Tiger's Milk and La Parada

    • 42 brand activations in 18 months
    • 125,000+ customers connected to the Wi-Fi, first 8 months
    • 62,000+ insights and reward claims, first 8 months
  • Results

    Flying Fish

    July 2022 · 16 Tiger's Milk and 9 La Parada stores

    • 0.81% → 27.76% share of cider category sales, before vs during
    • 700+ respondents to the first-party questions
    • 68.67% described the drink correctly
  • Results

    Jose Cuervo

    February to April 2022 · 16 Tiger's Milk and 9 La Parada stores

    • 2,000+ insights and reward claims
  • Results

    Klipdrift

    3 February to 22 June 2022 · 16 Tiger's Milk and 9 La Parada stores

    • 50.01% → 56.99% share of brandy and cognac sales, before vs during
    • 54.06% of engagement on Fridays and Saturdays
    • 77.78% of respondents follow Klipdrift on Instagram
  • Results

    Savanna

    11 November to 16 December 2021 · 16 Tiger's Milk and 9 La Parada stores

    • 55% → 68% share of cider category units, before vs during
    • 1,200+ respondents to the first-party questions
    • 65% of engagements happened over weekends
  • Results

    Vuse

    July to December 2022 · 16 Tiger's Milk and 9 La Parada stores

    • 752 answers from 491 adults
    • 491 unique respondents
    • Sold out stock at all stores

All case studies with results

Clients and campaigns

See all our work

Merchandise

Branded merchandise, quoted to your brief.

Find products by name, product code or occasion, add them to a quote basket, and we will come back with branding options, pricing and lead times. There is no checkout and no guesswork.

See our merchandise How our merchandise service works

Curated kits

  • Campaign kit · 5 items

    Event activation kit

    Everything a brand team needs to stand out on site, from the gazebo to the giveaway.

    • Brand activations
    • Festivals and outdoor events

  • Campaign kit · 6 items

    New-hire welcome kit

    A first-day box that says the team was expecting them.

    • Onboarding and welcome

  • Campaign kit · 5 items

    Conference delegate pack

    Badge to bag: the essentials every delegate picks up at registration.

    • Conferences and expos

All collections and campaign kits

Let's put your brand where people gather.

Tell us what you want to achieve. Brands, venues, agencies and small businesses all start here, and we will route you to the right people.

Start a project Partner as a venue