Work
Each case study sets out the challenge, the idea, how the system worked and what it returned. Figures appear only when they have been checked against the original report.
A white-labelled consumer experience platform for Carling Black Label's 12-week Varsity Cup sponsorship: Predict the Score across all 30 matches, a custom rugby kicking game with voucher rewards, venue check-ins, and promoters at 92 outlets run through Promoter+. It brought in 11,444 sign-ups.
Brands we have worked with and pitched for. Each card says where the work stands: results, results to follow, pitch finalist, concept or work in progress. Filter by status or by sector.
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How Budweiser turned match-day venues at Tiger's Milk and La Parada into a connected fan experience: L-shaped screens, QR play, check-ins, streaks and rewards.
How Carling Black Label turned 30 FNB Varsity Cup matches into 12 weeks of play in 100 student venues: screens, predict the score and a rugby kicking game.
How Flying Fish Seltzer used the Tiger's Milk guest Wi-Fi platform in 2022 to give adult guests a chance to win and ask what they thought of the drink.
How Heineken used Tiger's Milk guest Wi-Fi and a venue web app to swap a quick insight question for a reward, verified by store managers at the bar.
A connected guest experience at Jameson Distillery On Tour (J.Dot) in Cape Town: venue Wi-Fi, big screens and a mobile journey guests could join and share.
From February to April 2022 Jose Cuervo ran on the Tiger's Milk network: guests on free Wi-Fi answered a question and rubbed a tile to reveal a special.
How Klipdrift used the Tiger's Milk guest Wi-Fi platform from February to June 2022 to reward adult guests for answering short brand questions, and what it achieved.
How Savanna used the Tiger's Milk guest Wi-Fi platform from 11 November to 16 December 2021 to swap a quick question for a Savanna on us, and what it achieved.
A branded venue web app for Tiger's Milk that greets guests on the Wi-Fi, puts the menu, events and bookings in their hand, and gives brands a front door.
How Vuse used the guest Wi-Fi platform at Tiger's Milk and La Parada from July to December 2022 to survey adult nicotine users where its products were sold.
Hello Brand supplied LED staging for the Friends of Amstel event: tall LED towers, screens and a centre screen above the DJ booth, all in Amstel Lager branding.
In 2022 Aperol bought squeeze-back ads around live sport on the La Parada and Tiger's Milk venue screens, pointing guests to the free Wi-Fi for Aperol Spritz deals.
In 2022 Brutal Fruit ran a Tier 2 campaign on the venue network: squeeze-back ads on venue TVs, deals in the venue web app and a profiling question per reward.
In 2022 Pernod Ricard tested the venue network with Beefeater, Absolut, Ballantine's and Jameson: app placements, coasters, podiums and squeeze-back ads.
Red Bull race days at Tiger's Milk and Bossa, paid for by Absolut and Beefeater: an F1 drink special earns a race token and a lap in the racing simulator.
From November 2021 to October 2022, drinks brands bought squeeze-back ads around live sport on Tiger's Milk and La Parada screens, shown here as they ran.
L.I.F.E Fest, a one-day festival of South African music, food and sport in Benoni, on 28 June 2025: the collaboration and sponsorship campaign by Hello Brand.
A finalist pitch from Hello Brand for the Luc Belaire FY27 creative brief: club takeovers, a rewards app and a live view of every venue, for young adults.
A proposed Martell programme for young cognac culture: always-on nightlife, prestige dinners and a rewards app that links every experience to a purchase.
Our tender for a GrandWest ticketing platform that sells packaged deals online, issues a secure voucher per item and lets outlets redeem from a smartphone.
A pitched digital activation for Coca-Cola in Pareto Group malls during the 2026 football World Cup: food court challenges and a web app that rewards fans.
A Ballantine's On Trade promotion offering a free mixer and an instant prize to guests who connect on Wi-Fi or scan a QR code and answer one brand question.
A proposed mobile data strategy for Castle Lager: a data-free sports platform with live scores, predictions, trivia, friend challenges and till-slip rewards.
A proposed Corona centenary campaign that rewards South Africans for sunset photos, Sunset Spot check-ins and verified purchases on one mobile web app.
A proposed Diageo programme that pairs On Trade venue screens with a Wi-Fi and QR mobile layer, so live sport drives purchases, rewards and first-party data.
A proposed always-on Jack Daniel's web and mobile platform where fans earn points for events, purchases and social activity, and redeem them for experiences.
A 2021 sponsorship proposal that put Beefeater gin inside the Jungle Wi-Fi web app, trading drink and meal deals for quick answers about how guests drink it.
A proposed launch for Heineken Silver: a rugby kick game, a selfie draw and friend referrals, and an in-store playbook, with prizes claimed at the bar.
A proposed membership web app for Truth Nightclub, co-branded with MXD, that verifies members at the door and rewards attendance, referrals and MXD purchases.
A Castle Lite visibility and merchandise playbook concept that makes extra cold serve, retail displays and lifestyle merchandise work as one branded system.
A proposal for OAKBERRY Açaí in the USA: a rewards app, in-store screens, staff workwear, merchandise, outdoor event kit and a year-round events calendar.
A proposed Instant Rewards Loyalty App for Starbucks in South Africa: stars for purchases, Coffee Spot check-ins, photo challenges and surveys.
A proposed media channel for DHL Stadium: brands reach spectators through stadium screens and a free Wi-Fi portal, with seat food ordering and competitions.
A GrandWest proposal for young adults on one mobile platform: the Grand Quest for students aged 18 to 26, and a party membership with a digital passport.
A proposed Pick n Pay Connect pilot that links football, rugby and Formula 1 sponsorships to scan-and-play games and verified purchases in store.
A proposed year-round retail-media pilot for PepsiCo's portfolio, built around a food-court screen at Tyger Valley with measurement and roving activations.
A strategic concept for Woolworths that connects loyalty, engagement, first-party data, retail media and commerce into one customer ecosystem.
A proposed pilot for VUKA Group to test an event registration platform on one of its own events, side by side with its current system.
A proposed Beefeater one-day event and content series celebrating the neighbourhoods young South African creatives rep, with London-inspired music and food.
A proposed ticketing and event platform for Kulcha Kollektiv: a branded app, a digital passport for entry and payment, and one system behind it.
A proposed paid social media programme to grow Choice Point, a personal growth programme, by reaching people already searching for growth, healing and purpose.
A proposed member rewards platform for SAMWUMED: points, badges and status levels for healthy activities, surveys and events, with a 2026 WhatsApp-first plan.
A proposed digital media strategy for OneCart: a gamified loyalty programme, in-app brand partnerships, a social media revamp and digital screens on delivery bikes.
A proposed platform linking PepsiCo with South Africa's hawkers, spaza shops and independent stores, with a 500-retailer pilot to start.
How Truth Nightclub replaced third-party ticketing with a fully owned, white-label platform: phased pricing, online promoters, email campaigns and QR access control.
A retail media network at Tyger Valley in Cape Town, launched in October 2026: large LED screens at the food court and Woolworths entrance, ten brands per loop.
Brands that ran on our venue screens, platforms and events without a case study of their own. A linked logo opens the campaign that shows their work. Want a campaign like these? Price your campaign.
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