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Hospitality · Proposal

GrandWest ticketing tender: one platform for tickets and deals.

Our tender for a GrandWest ticketing platform that sells packaged deals online, issues a secure voucher per item and lets outlets redeem from a smartphone.

Pitch finalistHello Brand reached the final round of GrandWest's ticketing tender. The bid was not awarded, so this platform has not run.

  • Web, Android and iOS
  • QR vouchers
  • Vendor redemption app
  • Adumo Online payments
  • Email, SMS, push and WhatsApp
  • Event operations
Sales channels
Web, Android, iOS
Guest journey
7 steps
Rotating code refreshes
Every 15 s
Support at peak times
24/7
A venue TV squeeze back: the Grand Hotel at GrandWest by night in the window, a navy L-frame with the Sun GrandWest logo, a QR code and the words Scan to take part and the responsible-gambling line.

QR code that opens this GrandWest case study on hellobrand.co.za.

The GrandWest register screen with name, date of birth, gender and mobile number fields.

A tender proposal Hello Brand put to GrandWest for its ticketing and packaged deals, on the Social Wiiv platform that powers Hello Brand OS. It stands on its own, separate from our GrandWest youth proposal. Nothing here has run yet.

No persons under the age of 18. Winners know when to stop. National Responsible Gambling Programme toll-free counselling line 0800 006 008.

Chapter 1 of 6

The brief

GrandWest wanted a trusted way to sell packaged deals online, such as a kids' combo of a movie, a meal and an ice cream, and to manage their redemption across the many outlets in the precinct.

It needed one central platform that prevents fraud, checks every voucher in real time and gives vendors a simple scanning tool; monthly reporting, exportable data and insight into guest behaviour; and a system that is secure, scalable, mobile-friendly and backed by 24/7 support, with room to add packages and rules over time.

Who it serves

Guests who buy a bundle and redeem each part at their own pace, the vendors who scan it, and GrandWest, which needs to see sales and redemptions across every outlet.

Sells
Packaged deals and event tickets
Issues
One QR voucher for every item
Redeems
On any vendor smartphone
Pays
Through Adumo Online, no card data stored
Reports
Live dashboards and monthly reports
Supports
24/7 at peak times, on site for big events

The idea

The GrandWest hotel facade lit in purple and blue at night, framed by palm trees.

Never miss a beat. Share the party.

One digital platform on web, Android and iOS where guests buy combo deals, receive secure digital vouchers and redeem each item when they choose. Every voucher carries an encrypted QR code that is checked in real time. Vendors log in from any smartphone to scan it, and GrandWest gets reporting on sales, redemptions, outlet performance and guest behaviour.

  • Sell bundles online, with live availability
  • Stop duplicated and fraudulent vouchers
  • Give every outlet a simple scanning tool
  • Reconcile every redemption against its sale
  • Report on sales, outlets and guest behaviour
  • Add packages, outlets and features over time

Chapter 2 of 6

On every screen: the guest's, the vendor's and GrandWest's

Desktop, tablet, mobile or the native app for guests; any smartphone for vendors; an admin dashboard for GrandWest. Venue screens can point guests to the deals with a code to scan.

A venue TV squeeze back with the Grand Hotel at GrandWest by night, the Sun GrandWest logo, a QR code, the words Scan to take part and the responsible-gambling line.
How a venue screen could send guests to the deals: GrandWest key art and a code to scan.
GrandWest Ticketing and Events screen listing a Kiddies Movie Combo from R350 and a Kiddies Magic Combo from R450, each with a Buy Tickets button.
The guest's view: deals with live availability.

Three ways to use it

  • The GrandWest register screen with name, date of birth, gender and mobile number fields.
    GuestsSign up with Google or email, verify by one-time PIN, buy and keep vouchers in one place.
  • The vendor Scan Ticket screen, with a photo of a guest holding up a QR code on their phone.
    VendorsEach outlet logs in to its own account and scans with any smartphone.
  • An analytics dashboard seen at an angle, with line graphs, member totals and doughnut charts of branches and user types.
    GrandWestAn admin-only dashboard with live graphs, one-click export to Excel and an API to the MVG database.

Chapter 3 of 6

The guest's journey, start to finish

From buying a combo on the sofa to the ice cream at the end of the day: seven steps, and every one is logged.

Seven steps

  1. Discover and buy a packaged dealGuests browse the packaged deals on the web or in the app and pay securely, with instant confirmation. GrandWest Ticketing and Events screen listing a Kiddies Movie Combo from R350 and a Kiddies Magic Combo from R450, each with a Buy Tickets button.
  2. Receive a voucher for each itemEach item in the combo becomes its own digital voucher with a unique QR code, grouped by outlet. GrandWest My Vouchers screen listing a movie ticket, a kids meal and an ice cream voucher, each with the number available and a Use my Voucher button.
  3. Visit the outlets at your own paceGuests redeem each part of the package whenever they choose: the movie, the meal, the ice cream, the ice rink. GrandWest Your outlets screen: a movie ticket at GrandWest CineCentre, a Steers Kiddies Meal at Steers Shop 16, a Milky Lane ice cream at Shop 13 and ice skating at The Ice Station, each with the vouchers available, and more venues inside GrandWest: The Magic Company, KAUAI, Wimpy, vida e caffè, Cape Town Fish Market and Silver Dollar Spur.
  4. Show the voucher's QR codeAt each outlet the guest opens the voucher in the app and shows its QR code. GrandWest Redeem Voucher screen showing a large QR code for a movie ticket voucher, with the holder's name and the number available below it.
  5. The vendor scans and validates itStaff scan the code with any smartphone, and the system checks for duplicates, expired vouchers and items already redeemed. GrandWest vendor Scan Ticket screen, with a photo of a guest holding up the passport QR code on their phone.
  6. The redemption is confirmed and loggedEach redemption is recorded in real time against the original purchase, and every vendor sees its own claims by day or date range. GrandWest vendor Claims screen showing vouchers claimed this month and a list of claims by date, time and transaction.
  7. GrandWest sees it in real-time reportingAll redemptions feed live dashboards and monthly reports for GrandWest. GrandWest Live reporting screen with example data: combos sold, vouchers redeemed, outlets live and redeemed today, a bar chart of redemptions by outlet (CineCentre, Steers, Milky Lane, Ice Station) and a line chart of today's redemptions by hour.
GrandWest Ticketing and Events screen listing a Kiddies Movie Combo from R350 and a Kiddies Magic Combo from R450, each with a Buy Tickets button.
Step 1 of 7

Chapter 4 of 6

Every part of the platform, in detail

Six building blocks, from the first sale to the last reconciliation, and the people who keep it running on event days.

Combos and salesfrom R350

GrandWest can create any packaged deal, from a single-outlet offer to a multi-item combo such as a kids' fun pack of a movie ticket, a kids' meal and an ice cream. Guests can buy several combos in one go (three packs for three children) and the system issues the right number of vouchers for each item. Package contents, prices, availability and rules can change without downtime.

The mock-up shows a kids' movie combo from R350 and a kids' magic combo from R450.

Ticketing and Events screen with two kids' combos and Buy Tickets buttons.
A voucher for every item15 s

Each item in a combo becomes its own voucher with a unique QR code, and there are two ways to set it up. A static code can be printed or shared, but anyone who gets hold of it can redeem the voucher, and it is open to screenshots and duplication. A rotating code refreshes every 15 seconds and cannot be printed, saved or forwarded; the guest needs their phone and an internet connection to show it.

My Vouchers screen listing three vouchers with the number available.
Redemption on any phone

Each outlet gets a vendor account. Staff scan the guest's code with any smartphone on Wi-Fi or mobile data, with no special hardware, and the system checks for duplicates, expired vouchers and items already redeemed before it approves the scan. Every vendor sees its own redemptions by day or date range, for quick reconciliation.

Vendor Claims screen with a list of claims by date, time and transaction.
Payments

Payments run through Adumo Online, a South African payment gateway with PCI-DSS and ISO certification. Card details are tokenised and processed in Adumo's environment, so no card data is stored on the platform. Guests can pay by card, EFT or scan-to-pay, with instant confirmation even at peak times.

Reporting and messages

An admin-only dashboard, behind a secure login with role-based permissions, shows live graphs and metrics, exports to Excel in one click and generates reports for stakeholders. An API links the platform to GrandWest's MVG database. Guests hear from GrandWest by email, WhatsApp, push notifications, SMS and in-app messages: purchase confirmations, voucher reminders, new packages and event updates.

People on the ground24/7

The team works as an extension of GrandWest, with a dedicated client service representative:

  • Training for box office, admissions and support staff, with guides, videos and peak-pressure simulations
  • Admissions flow and gate strategy planned around expected footfall and the venue layout
  • Risk planning for peak arrival times and high-density scenarios
  • On-site technical support and extra staff at key access points for big events
  • 24/7 customer support during peak event windows and ticket sales
  • Fraud monitoring, refunds, chargebacks and daily settlements with Adumo
  • Onboarding, guided set-up of the first event and ongoing optimisation
  • Post-event performance reviews

Chapter 5 of 6

Room to grow: events, seats and the door

As added value, the same platform could run event ticketing with reserved seats, a cashless wallet, access control at the gate and a loyalty layer across the complex.

A phone showing the GrandWest Select Seating on map screen, with a seating plan and the selected floor, section, row and seats.
Reserved seats, picked on a map.
A venue seating plan in sections A to L around a stage.
Sections around the stage.
Three steel access-control turnstile gates, two with face-recognition scanners on posts.
Access control at the gate.
A white wristband with a navy Sun GrandWest tag.
An RFID wristband as backup.

Tickets, seats and sharing

Event ticketing with reserved seating chosen on a map, and tickets that guests send to friends by WhatsApp, email or SMS. Every ticket is linked to the guest's Digital Passport QR code, which also covers cashless payments, prize claims and identity checks during the event. A shuttle can be booked in the app from selected pick-up points.

At the door

Access by passport QR code, RFID wristband or facial recognition. Staff can link a one-time RFID wristband at arrival as a backup if a phone dies or loses signal. At entry, a facial recognition image is stored securely with Microsoft Azure Face ID; at exit, if the face does not match, the guest taps the wristband or scans the passport, and support staff help if that fails too.

As an option, the tender offered a Grand Quest loyalty layer on top: points, leaderboards, surveys, polls and custom games.

Chapter 6 of 6

What we proposed, and what it would show

This is a tender proposal, so there are no results yet. It promised GrandWest a better guest experience, smoother operations and a redemption system it can trust, with every sale and redemption visible.

  • For guests

    • Buy a bundle in one go
    • Redeem each part at their own pace
    • No paper, no queues for a voucher
  • For vendors

    • Scan with any phone
    • Every scan checked for fraud
    • Their own redemption reports
  • For GrandWest

    • Sales and redemptions across every outlet
    • Outlet performance and guest behaviour
    • Data it owns, linked to MVG

GrandWest ticketing dashboard

What it will report

8 weeks · sample

Example dashboard Sample data, not campaign results. This was a proposal, so there are no results. Everything tagged Sample is made up to show how the dashboard works, and is replaced by real figures once they are reported.

  • Sample

    3,184

    Packaged deals sold

  • Sample

    9,870

    Vouchers issued

  • Sample

    8,742

    Vouchers redeemed

  • Sample

    14 outlets

    Redemptions by outlet

For guests

  • Sample

    3,184

    Packaged deals sold

    Combos bought online, on the web or in the app

  • Sample

    9,870

    Vouchers issued

    One QR voucher for every item in a combo, about three a deal

Packaged deals sold, week by week (running total)
Packaged deals sold, week by week (running total)
ItemValue
W1268
W2590
W3951
W41,342
W51,760
W62,215
W72,690
W83,184
Packaged deals sold, by combo
Packaged deals sold, by combo
ItemValue
Kids' movie combo2,206
Kids' magic combo978
Deals sold, by channel
  • Web 41%
  • Android 37%
  • iOS 22%

For vendors

  • Sample

    8,742

    Vouchers redeemed

    Vouchers scanned and approved at an outlet, on any smartphone

  • Sample

    213

    Scans stopped

    Duplicates, expired vouchers and items already redeemed, caught at the scan

Vouchers redeemed a week
Vouchers redeemed a week
ItemValue
W1760
W2945
W31,020
W41,105
W51,190
W61,215
W71,230
W81,277
Scans stopped, by reason
Scans stopped, by reason
ItemValue
Already redeemed128
Expired54
Duplicate code31

For GrandWest

  • Sample

    14 outlets

    Redemptions by outlet

    Outlets that scanned and redeemed vouchers, each with its own report

  • Sample

    88.6%

    Redemption rate

    Vouchers redeemed for every voucher issued

Redemptions, by outlet type
Redemptions, by outlet type
ItemValue
Movies2,915
Meals2,640
Ice cream2,286
Ice rink901
Redemption rate

of vouchers issued were redeemed

Rand values excl. VAT. Figures tagged Sample are for illustration only: not results from this or any campaign.

One platform. Every outlet.