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About

We connect brands to the places people gather, and to the people who gather there.

Hello Brand works with brands, the venues and retailers that sell them, and the people who buy from them. We put brands into real places, give people a reason to take part, and show brands what each moment returned.

Fans celebrate in front of a festival stage branded Hello Brand.

Our story

A young company, built on years of experience.

Brands spend money on screens, on promotions, on social and on loyalty. Too often these run side by side and never connect, so nobody can say which moment sold the product.

We started Hello Brand to join them up. We put screens in the bars, taverns, restaurants, liquor stores and festivals where people are ready to buy. We give them a reason to take part on their phone, reward them, and keep the data they choose to share in one place, with their consent.

The company is new; the people behind it are not. Our team brings decades of brand, media, events and technology work, and partners who install, connect and support the kit across the country.

One loop, five steps

  1. Activate: a campaign in the venue, on the right screens.
  2. Engage: games, rewards and offers on the phone.
  3. Capture: data people agree to share, POPIA-compliant.
  4. Analyse: views, actions and time spent, venue by venue.
  5. Convert: what to do next time, based on what worked.
Our brand film, on Hello Brand's YouTube channel. It loads from YouTube only when you press play.

Three sides, one exchange

Brands, venues and retailers, and people, connected through Hello Brand Three parties sit at the corners of a triangle: brands bottom left, venues and retailers bottom right, people at the top. The lines running directly between them are broken, marking the gap between the parties. Each party is instead joined by a line to Hello Brand, the node in the middle, which connects all three. Brands, venues and retailers, and people, connected through Hello Brand Three parties stand in a column: brands at the top, venues and retailers in the middle, people at the bottom. The lines running directly between them are broken, marking the gap between the parties. Each party is instead joined by a line to Hello Brand, the node on the left, which connects all three.
Brands
Give the budget, the product and the campaign.
Get a direct, measurable relationship with the venues and people that move their products.
Venues and retailers
Give their space, screens, shelves and their guests' attention.
Get campaigns their guests enjoy and a clearer picture of who comes through the door.
People
Give their attention, a scan, a purchase and the data they choose to share.
Get rewards, prizes and experiences in return.

If any one side doesn't get something real, the exchange stops. That is why we build every campaign around all three.

How we work

  1. Everyone gets something real

    A programme works only when the brand, the venue and the people taking part each get something worth having. If one of them does not, it stops working.

  2. We show our working

    Every figure we report says whether it was estimated, modelled, measured or verified. We would rather show a smaller number you can trust.

  3. Consent comes first

    People choose what they share, see what it is for, and can change their mind. We say so plainly, in the moment and in our privacy notice.

  4. We partner with agencies

    We are a specialist delivery partner, not an agency. We bring venues, technology and measurement to the ideas agencies and brands already have.

  5. You can start small

    Try us on one event or one set of venues first, alongside what you already use and judged on your own success criteria. Then decide. How a pilot works

Why brands work with us

One partner, from the screen to the result.

  • Screens where people buy

    Our screens sit in venues and shops, at the point where people choose what to drink, eat or buy.

  • A reason to take part

    Mobile-first games and rewards, from airtime to fast food, through a national network of reward partners.

  • Data you can use

    First-party data, shared with consent, in one place. Everything is measured and labelled, so you know what to trust.

  • One team, end to end

    Content, screens, installation, events and merchandise from one partner, with installation, WhatsApp, payment and connectivity partners behind us.

How the business fits together

One system, one device, one point of sale.

We keep brands, agencies, smaller businesses and venues on Hello Brand OS, and meet the consumer at the last three feet, On Trade and Off Trade. Our partners supply the platform underneath and the audience data alongside.

Follow a relationship

  • Who works in itBrands, agencies, smaller businesses and venues all work in Hello Brand OS. Venues and outlets use its Venue Partner platform.
  • Campaigns to the point of saleCampaigns are planned in Hello Brand OS. Brand Box, our device, plays them on the venue's media screens, where the consumer takes part at the last three feet.
  • First-party dataComes back from the consumers' own sign-ups and engagement, with their consent attached.
  • Footfall and dwell-time datapod.ai and Lamp.ai devices in the venue, supplied with Moving Tactics, measure how many people are present and for how long, not who they are. The data goes into Hello Brand OS.
  • Built on Social WiivHello Brand OS and the Brand Merchandise Store are both built on Social Wiiv's SaaS CRM and mobile engagement platform.

Choose a relationship to follow it through the map.

The core

One system to plan, run and measure every brand moment. Everyone who works with Hello Brand works in it.

Consent and dataFirst-party data returns here with consent attached; footfall and dwell-time data joins it.
  • Brand toolsPlan and book, build, reward and measure campaigns.Brands
  • Agency and small-business accessAgencies and smaller businesses work on the same system.AgenciesSmall businesses
  • Venue Partner platformThe venue side: which brands are on its screens, live campaigns and its tier.Venues and outlets

Our device

Links Hello Brand OS to the venue's media screens.

In the venue

Venue media screens

The screens already there, from the TV above the bar to the screens in the aisle.

The point of sale

The consumer, at the last three feet

Where the buying decision is made: they scan, take part, buy and are rewarded.

On TradeOff Trade

In the venue

pod.ai and Lamp.ai devices

pod.ai sensors and beacons and Lamp.ai ceiling sensors count how many people are present and for how long, not who they are.

Supplied with Moving Tactics

Products

Brand Merchandise Store

Branded products, LED display products and digital activations, quoted to your brief.

For brands, venues and small businesses

Underneath both

Social Wiiv's SaaS CRM and mobile engagement platform

Hello Brand OS and the Brand Merchandise Store are both built on it.

How Hello Brand fits together: built on Social Wiiv, run in Hello Brand OS, and brought to the consumer at the last three feet by Brand Box.

Our platform partner

Hello Brand and Social Wiiv work together under a partnership agreement. Hello Brand OS and our Brand Merchandise Store are both built on Social Wiiv's SaaS CRM and mobile engagement platform; Hello Brand designs and runs the programmes, and remains your single point of contact.

Powered by Social Wiiv

The team

The people behind Hello Brand.

  • David Loebenstein

    David Loebenstein

    Managing Director

    30 years in brand strategy and digital media. David builds campaigns that reach people in the moment and drive engagement, loyalty and sales.

  • Nic Jorge

    Nic Jorge

    Brand Director

    An executive across ICT, energy and entertainment. Nic builds partnerships and runs turnkey solutions.

  • Baron Marshall

    Baron Marshall

    Digital Director (CTO)

    Founder of Social Wiiv, our platform partner. Baron brings technology, creativity and culture together in digital products that scale.

  • Wiedaad Adonis

    Wiedaad Adonis

    Marketing Director

    An MBA and more than 20 years in marketing. Wiedaad runs data-driven campaigns that grow brands and show measurable results.

  • Pablo Lundall

    Pablo Lundall

    Chief Experience Director

    More than 20 years in sales, ICT and entertainment. Pablo leads our event and festival production.

  • Peter Kirov

    Peter Kirov

    Operations Director

    Nearly a decade in logistics, technology and digital commerce. Peter keeps systems, supply chains and platforms running smoothly.

A short film of a day at Hello Brand: the office, then a venue where a guest scans a QR code and opens a drinks offer on a phone.
Life at Hello Brand From the office to the venue, in one day.

The company

Based in
Cape Town, South Africa
Company history
Hello Brand (Pty) Ltd is a privately owned South African company, incorporated in 2021. We combine out-of-home screens in venues, mobile-first rewards and first-party consumer data to help brands drive awareness, sales and loyalty.
Directors
  • David Loebenstein, Director
  • Dean Hyde, Director
  • Steven Kahanovitz, Director
Registration
Registration number 2021/518544/07.
Phones fanned out showing venue campaign pages, from Hello Brand's Who we are film.
From our “Who we are” film: a digital activation solution provider, bringing brand engagement to the point of consumption and first-party data insights to brands.

Read our insights

See the work

  • Carling Black Label 

    Case study. FNB Varsity Cup matches in student venues: screens, predict the score and a kicking game.

  • Tiger's Milk 

    Case study. A branded venue web app that greets guests on the Wi-Fi and gives brands a front door.

  • Jameson 

    Case study. A connected guest experience at Jameson Distillery On Tour in Cape Town.

All work with results

Tell us where your audience gathers.

Share what you want to achieve and who you want to reach. We will come back with how Hello Brand could help, and what it would take.

Start a project