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The Brand Box retail box in black and yellow, showing the Brand Box media player with its Wi-Fi antenna, USB, LAN, RS232 and HDMI-in ports, and the line: turn any screen into a powerful brand channel.

What it is

Brand Box is our turnkey digital solution for in-venue brand visibility, call to action and mobile engagement, built specifically for lifestyle and consumer brands.

Brand Box combines premium content, dynamic display technology, and gamified interaction to put your brand inside the moment.

Brand Box is a small connected media player that turns the screens in a bar, restaurant, tavern or shop into a brand channel that brands can book and measure, and that gives guests a reason to take part.

Brand Box in a bar: the Brand Box device, its logo in Brand Box yellow, sits under a TV that plays a Heineken squeeze back around live football, and a guest at the bar holds a phone showing the Win great prizes entry page.
The device drives the screen; the screen invites guests to play on their phones.
A screen above a bar showing live rugby squeezed back beside a Carling Black Label advert
A rendered mock-up: a Brand Box screen above a bar shows live sport, then a brand advert.

Where it fits

Our device, between Hello Brand OS and the screen.

Brand Box links Hello Brand OS to the venue's media screens, so a campaign planned once plays where people buy. First-party data comes back from the consumers who take part, and pod.ai and Lamp.ai devices in the venue add footfall and dwell-time data, supplied with Moving Tactics.

Follow a relationship

  • Who works in itBrands, agencies, smaller businesses and venues all work in Hello Brand OS. Venues and outlets use its Venue Partner platform.
  • Campaigns to the point of saleCampaigns are planned in Hello Brand OS. Brand Box, our device, plays them on the venue's media screens, where the consumer takes part at the last three feet.
  • First-party dataComes back from the consumers' own sign-ups and engagement, with their consent attached.
  • Footfall and dwell-time datapod.ai and Lamp.ai devices in the venue, supplied with Moving Tactics, measure how many people are present and for how long, not who they are. The data goes into Hello Brand OS.
  • Built on Social WiivHello Brand OS and the Brand Merchandise Store are both built on Social Wiiv's SaaS CRM and mobile engagement platform.

Choose a relationship to follow it through the map.

The core

One system to plan, run and measure every brand moment. Everyone who works with Hello Brand works in it.

Consent and dataFirst-party data returns here with consent attached; footfall and dwell-time data joins it.
  • Brand toolsPlan and book, build, reward and measure campaigns.Brands
  • Agency and small-business accessAgencies and smaller businesses work on the same system.AgenciesSmall businesses
  • Venue Partner platformThe venue side: which brands are on its screens, live campaigns and its tier.Venues and outlets

Our device

Links Hello Brand OS to the venue's media screens.

In the venue

Venue media screens

The screens already there, from the TV above the bar to the screens in the aisle.

The point of sale

The consumer, at the last three feet

Where the buying decision is made: they scan, take part, buy and are rewarded.

On TradeOff Trade

In the venue

pod.ai and Lamp.ai devices

pod.ai sensors and beacons and Lamp.ai ceiling sensors count how many people are present and for how long, not who they are.

Supplied with Moving Tactics

Products

Brand Merchandise Store

Branded products, LED display products and digital activations, quoted to your brief.

For brands, venues and small businesses

Underneath both

Social Wiiv's SaaS CRM and mobile engagement platform

Hello Brand OS and the Brand Merchandise Store are both built on it.

How Hello Brand fits together: built on Social Wiiv, run in Hello Brand OS, and brought to the consumer at the last three feet by Brand Box.

What's in the box

One small device, and everything behind it.

The Brand Box media player as pictured on its box: a slim black unit with a red Wi-Fi antenna and ports labelled DC12V, OTG, USB, LAN, RS232, HDMI-in, audio, SIM and reset, under the icons Connect smart, Display dynamic, Control anywhere and Measure impact.
The Brand Box media player, as pictured on its retail box.

Brand Box is plug and play. It connects to the venue's TV through HDMI, and everything on the screen is managed from the cloud.

  • Wi-Fi, 4G and 5G antenna
  • 12V DC power
  • OTG
  • USB
  • LAN
  • RS232
  • HDMI in
  • Audio
  • SIM slot

Full HD picture, cloud-managed content, secure and reliable.

  • Smart screens in venues HD screens in bars, taverns, lounges and shops. Push content, promotions and product moments in real time.

    Seen in Carling Black Label Budweiser

  • A branded mobile page A QR code on the screen opens a branded microsite: trivia, games, a photo booth and voucher redemption.

    Seen in Carling Black Label Budweiser

  • Rewards and loyalty Real-world rewards for taking part, connected to our nationwide rewards network.

    Seen in Carling Black Label Budweiser

  • Live campaign tracking Views, actions and audience profile as they happen, with easy-to-read dashboards and automated reports.

    Seen in Carling Black Label Budweiser

See all work with results

A Brand Box, its logo in Brand Box yellow, under a venue TV that plays live football beside a Budweiser offer to win fridges; a yellow line runs from the existing TV through HDMI and the Brand Box to the cloud.

Our in-venue device that puts your campaign on the venue's own screens.

The formats it plays

  • Full screen
  • L-shape squeeze back
  • Bottom scroller

Brands load and approve their video creatives in the content system. Each campaign is then pushed to the devices in the venues it is booked for.

Screen formats: demonstrations and real venue examples

  • Full screen

    A full-screen Aperol advert on a venue TV: two glasses of Aperol Spritz raised in a toast, a card with a QR code to scan to take part and an 18+ responsible-drinking line.

  • Bottom scroller · Format demonstration

  • L-shape · Format demonstration

  • Portrait POS

    Portrait poster screens in a liquor store showing drinks deals

What it does

  1. A Brand Box, its logo in Brand Box yellow, under a venue TV that plays live football beside a Budweiser offer to win fridges; a yellow line runs from the existing TV through HDMI and the Brand Box to the cloud.

    Connect

    Use the screens already there.

    Brand Box connects to a venue's existing TVs. No new display network is required.

    • Full screen
    • L-shape & scrollers
    • Video & promotions
    • Dynamic content
  2. Illustration of a laptop showing a sample Hello Brand OS campaign dashboard with sample screen and venue data.

    Illustration, sample data

    Control

    One campaign. Every connected venue.

    Schedule and manage content centrally through Hello Brand OS. Change a campaign once and distribute it across selected screens, venues or audiences.

    1. Schedule
    2. Target
    3. Publish
    4. Update
  3. Fans cheer in a bar under a Budweiser Predict the next goal screen with a scan-to-play code, while a phone shows the Who scores next? prediction page.

    Engage

    Don't just show it. Give people a reason to respond.

    On-screen codes open a branded mobile experience with games, trivia, vouchers and rewards, so watching becomes taking part.

    • Games
    • Competitions
    • Vouchers
    • Rewards
    • Brand experiences

  4. Measure

    See what happened next.

    Brand Box reports the health of the network and captures measurable consumer interactions generated by each campaign.

    • EstimatedForecast based on historical data
    • ModelledCalculated using behavioural models
    • MeasuredReal activity from connected screens
    • VerifiedConfirmed actions (e.g. purchases, redemptions)

    Every number tells you what it is, so you know the difference between a forecast and a fact.

Squeeze backs

Squeeze back: the live match shrinks into a window while the advert frames it, then returns to full screen.

A venue screen during live football, squeezed back beside a Heineken advert: go to Tiger's Jungle Wifi to win big with Heineken.
Heineken: “Go to Tiger's Jungle Wifi to win big”. See the Heineken campaign
A venue screen during live cricket, squeezed back beside a Jameson advert: buy a double Jameson and get an instant prize.
Jameson: “Buy a double Jameson and get an instant prize”. See the Jameson campaign

How it gets into a venue

  1. Check the venueWe confirm your screens, TV inputs and connection, and agree where the device goes.
  2. ConnectBrand Box is installed and linked to Hello Brand OS. Your screens keep showing what guests came to watch.
  3. Run campaignsBrand content is scheduled remotely, with on-screen codes that invite guests to play and win.
  4. See what playedThe venue and the brand can see what ran, and how guests responded.

Installation times, power and connectivity requirements are confirmed for each venue.

A walk through Tiger's Milk: a Heineken podium at the entrance, then the screens above the bar
A walk through a venue's brand placements at Tiger's Milk: a Heineken podium at the entrance, then the screens above the bar.
The same walkthrough with a Coca-Cola podium and floor mat at the entrance, then the screens above the bar
The same walkthrough with Coca-Cola: a podium and a floor mat at the entrance, then the screens above the bar.

Two points of entry

Brand Box reaches people in two places: where they drink, and where they buy.

On Trade

Bars, restaurants, taverns and other venues where people drink on the premises. Your campaign runs on the screens guests are already watching, around the live match, in three formats: full screen, L-shape squeeze back and bottom scroller.

A venue TV with a Heineken L-shape: the Celebrate with Heineken advert plays in the window beside two Heineken glasses, above a bottom scroller that reads Go to Tiger's Jungle Wifi to WIN BIG with Heineken, with an 18+ notice and a Scan to take part QR code
L-shapeBottom scroller Heineken: the advert plays in the L-shape window while the bottom scroller carries the call to action. See the Heineken campaign
A Heineken Silver L-shape around live rugby: Game Day, Whistle to Whistle, Heineken Silver 500ml draughts, and connect to the free Wi-Fi or scan the QR code to redeem
L-shape Heineken Silver frames live rugby with a Game Day offer on 500ml draughts. See the Heineken Silver campaign
A venue TV during live rugby, framed by a Carling Black Label Draught squeeze back with a large QR code and the line: Scan the QR code to stand a chance to win. 18+.
Squeeze back Carling Black Label: “Scan the QR code to stand a chance to win”. See the Carling Black Label campaign
A venue TV with the What The Flying Fish advert playing full width, a drink-responsibly 18+ notice below it, and a Flying Fish bottom scroller along the foot of the screen: buy any 2 Flying Fish Seltzers and stand a chance to win Flying Fish Seltzer for a year
Bottom scroller Flying Fish Seltzer: the full advert above, the bottom scroller below. See the Flying Fish campaign

Off Trade

Shops, liquor stores and malls where people buy to take away. The same campaign plays on transparent LED fridge doors, aisle and window screens and mall displays, where the buying decision is made.

Transparent LED film on the fridge doors of a liquor store, playing drinks adverts
Transparent LED LED film on the fridge doors of a South African liquor store: the advert plays while shoppers still see the shelves behind.
Transparent LED glass doors showing Ballantine's and Absolut adverts
Transparent LED Transparent LED glass doors showing Ballantine's and Absolut adverts.
A rendered liquor-store aisle with window and fridge-door screens cycling beer and spirits adverts
Aisle & display screens An illustration (3D render) of a liquor store, with window and fridge-door screens down the aisle cycling beer and spirits adverts.
The LED wall beside McDonald's in the Tyger Valley food court, playing Pepsi and campaign content
Mall display The LED wall in the Tyger Valley food court, playing Pepsi and campaign content. See the Tyger Valley campaign
A rendered liquor store: a walk past Amstel fridges, posters and a floor graphic to the branded beer coolers along the back wall
In-store (render) Store view 1: branded fridges, posters and floor graphics lead shoppers to the beer coolers.
A rendered liquor store: a Castle Lager advert plays on the glass doors of the walk-in cold room beside an Amstel fridge
In-store (render) Store view 2: a screen on the cold-room doors plays a Castle Lager advert, while shoppers still see the stock inside.
A rendered liquor store: Amstel display stands, gondola ends and shelf talkers along the aisles
In-store (render) Store view 3: Amstel display stands, gondola ends and shelf talkers down the aisles.

One campaign. Both points of entry. Nationwide.

Brand Box and Hello Brand OS give brands one infrastructure to run a campaign On Trade and Off Trade across South Africa: scheduled once, played in bars and in stores, and measured in one place.

Who gets what

The brand, the venue and the guest all win.

Guests also get Channels: sport, music and more, on the venue Wi-Fi

Two friends at a bar counter smile at a phone, drinks beside them.
The moment Brand Box is built for: guests at the bar, taking part on their own phones.

Brand Box connects the brand, the venue that sells it and the guest who buys it, right where the purchase happens.

  • SupplyBrandVenueKey accounts, sales and merchandising; orders generated, tracked and paid.
  • DemandVenueGuestOne message on screen and phone, rewards redeemed in store, a call to action.

  • For the brand

    Campaigns where people buy

    • Run precise campaigns in the places your consumers are about to buy.
    • First-party data from venues and guests, collected with consent.
    • Orders, sales and merchandising, tracked in real time.
    • Venue owners, their staff and their guests, reached in one place.

  • For the venue

    Revenue and closer brand ties

    • Bronze, Silver and Gold venues earn 30% of the advertising revenue from the brand campaigns they run.
    • Rebates or rewards from the brands it sells, where the brand offers them.
    • Stronger relationships with brand sponsors.
    • Its own specials and events on its own screens.

  • For the guest

    A reason to take part

    • Instant rewards, redeemed in the venue.
    • Games and trivia around the match.
    • Offers, news and product information.
    • Something to do, not just something to watch.

How venues earn from Brand Box, and what it costs

Rate card

What brands pay: a rate per 1,000 views, by venue tier.

Brands pay for the ad views their campaign gets (CPM), at the rate of each venue’s tier. Every format below is priced the same way.

  • Bronze

    R100 to R150

    off-peak to peak, per 1,000 ad views, excl. VAT

  • Silver

    R150 to R220

    off-peak to peak, per 1,000 ad views, excl. VAT

  • Gold

    R220 to R280

    off-peak to peak, per 1,000 ad views, excl. VAT

  • Platinum

    On request

    Priced in your plan

Your cost = ad views delivered ÷ 1,000 × the tier’s CPM, off-peak or peak

The formats

  • A full-screen advert on a venue TV: two glasses raised in a toast and a QR code to scan.

    Full screen

    From R150 per 1,000 ad views, by tier

    Your advert fills the whole screen, landscape or portrait.

  • An L-shape around live rugby: the advert runs down the side and along the bottom of the screen.

    L-shape

    From R150 per 1,000 ad views, by tier

    Your advert frames the live picture down one side and along the bottom.

  • A bottom scroller under the live picture carrying a call to scan the QR code.

    Bottom scroller

    From R150 per 1,000 ad views, by tier

    A message that runs along the bottom of the screen: specials, events, a call to scan.

  • A venue's mobile page with a Jose Cuervo click to redeem banner across the top and tiles for the menu, specials, events, game day, quiz night, rewards, burgers, cocktails and beers.

    Mobile tiles and banners

    From R150 per 1,000 ad views, by tier

    Tiles and banners on the venue’s mobile page that guests open from the screen.

All prices exclude VAT. Hello Brand (Pty) Ltd is VAT registered. You pay for verified views; the plan, and how you pay, are confirmed before anything runs. Online payment opens with Social Wiiv’s payment gateway when bookings go live.

Price your campaign See the always-on airtime example

For venues: partner packages

What a venue pays to join Brand Box as a tier partner, per venue, per month. These are venue costs, not what brands pay. Venues in the paid tiers (Bronze, Silver and Gold) earn 30% of what brands pay for the ads on their screens; Hello Brand keeps 70%.

  • L-shapeR1,850 per venue, per month
  • Bottom scrollerR850 each, per venue, per month
  • Tiles and bannersR550 per pack of 6, per venue, per monthR1,000 per pack of 12, per venue, per month

Excl. VAT. Three months are paid upfront, then the balance by monthly debit order. How venues earn, and what it costs

Always on

Airtime packages for brands

Stay on the venue screens all season. Brands book always-on airtime in three-month campaign periods, timed to the sport and the months that matter to them.

Full screen Outside live sport: Monday to Thursday, 8am to 3pm
PackageAdverts an hourOn screen an hour
Always-on 903 × 30 seconds90 seconds
Always-on 602 × 30 seconds60 seconds
Always-on 301 × 30 seconds30 seconds
Split screen Around live sport: Monday to Sunday, 3pm to close
PackageAdverts an hourOn screen an hour
Always-on 903 slots45 seconds
Always-on 602 slots30 seconds
Always-on 301 slot15 seconds

These airtime packages are for brands, and separate from venue membership levels.

What airtime costs

Airtime is priced like every other format: by the ad views it delivers, at the CPM of each venue’s tier (see the rate card). Always-on 90 gives your advert more seconds on screen an hour than Always-on 30; either way, you pay for the views delivered.

Your cost = ad views delivered ÷ 1,000 × the tier’s CPM, off-peak or peak

Illustration

10 venues, 60,000 ad views each a month

  • 10 venues × 60,000 views = 600,000 ad views a month
  • Gold: 600,000 ÷ 1,000 × R220 to R280 = R132,000 to R168,000 a month, excl. VAT
  • Silver: 600,000 ÷ 1,000 × R150 to R220 = R90,000 to R132,000 a month, excl. VAT
  • Bronze: 600,000 ÷ 1,000 × R100 to R150 = R60,000 to R90,000 a month, excl. VAT

Illustration. You pay for verified views; the plan is confirmed before anything runs.

Price your campaign

Technical summary

Connects to
The venue's existing TV screens, through an HDMI input
Managed through
Hello Brand OS, remotely
Monitoring
Online and offline status for each unit
Guest interaction
On-screen codes that open a branded mobile page
Ports
HDMI in, LAN, USB, OTG, RS232 and audio, with a SIM slot and a reset button
Connectivity and power
Wi-Fi, 4G or 5G through its antenna, or a LAN cable; 12V DC power
Picture and formats
Full HD. Full screen (landscape or portrait), L-shape squeeze backs and bottom scrollers

Venue partners

Venue Partner platform sign-in: Not yet available. Talk to us for access.

What Brand Box involves for your venue

A rendered pub interior: the wall screen shows live rugby squeezed back beside a Captain Morgan advert
A rendered pub interior: the wall screens cycle live sport and brand adverts.

Put your screens to work.

Venue owner? Apply to host a Brand Box and see what your venue could earn. Brand? Book screens in venues.

Apply to become a partnerBook screens as a brand