Service 02 · Media and screens
Media and venue screens
We put your brand on connected screens in the places people choose to spend time, then link what they see to what they do next.
For brands, venues, agencies
What you get
- Reach people in bars, restaurants, taverns and shops, at the moment they are relaxed and paying attention.
- Run campaigns that share the screen with live sport rather than interrupting it.
- Give every screen a next step: a code to scan, a game to play, a reward to claim.
Seen in Carling Black Label Budweiser Heineken
- Know what ran where, and how people responded, in one report.
Seen in Carling Black Label Heineken Budweiser
- ScreensVerified
- Potential viewsEstimated
- Unique reachModelled
- Sign-upsMeasured
Your brand on connected screens where people relax, measured play by play.
Out-of-home media is often bought on estimates. Our screens are connected, so we can tell you what played and where, and every response to it comes back to Hello Brand OS. Where a number is an estimate, the report says so.
Full screen
Bottom scroller · Format demonstration
L-shape squeeze back · Format demonstration
Portrait POS
How the network works
Four parts work as one. What plays on the screen and what people do next end up in the same place.
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1 · Your brand
Book and brief
- Choose the audience, the places and the dates.
- Supply the advert, or let us make it.
- See results in your own account.
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2 · Hello Brand OS
Build, route and count
- Build the campaign from game and reward templates and your content.
- Send each venue the right campaign.
- Collect every response for the report.
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3 · The venue
Play it on screen
- Brand Box plays the campaign on the venue's own TVs.
- The venue Wi-Fi opens the campaign page when guests connect.
- Staff help guests redeem on the spot.
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4 · The guest
Scan, play, claim
- Scan the code on screen or join the free Wi-Fi.
- Play, enter or claim a reward on their own phone.
- Answer a few questions, with consent.
Every play, scan and redemption flows back to Hello Brand OS, so one report covers the screen and the response to it.
Three ways your advert sits on a venue TV
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Full screenYour advert fills the screen, in high definition. -
L-shape squeeze backThe match shrinks into a smaller window for 15 seconds while your advert wraps around it. The game never stops. -
Bottom scrollerA strip along the bottom carries your message while the broadcast plays above it.
Content is loaded through a cloud-based system, so a campaign can change across every venue at once. The drawings show where the advert sits; the videos below show it running.
See it in action
Landscape screens
Portrait screens
From our display range
Plan, book and measure
Our media planning platform takes a campaign from “who do we want to reach?” to a report on who we did reach.
Five steps on one platform
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01Target
Pick the audience by age, gender and interests, and the kinds of places: bars, restaurants, liquor stores and more.
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02Estimate
See the expected audience before you buy: views and unique reach by age group and gender.
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03Choose sites
Pick screens on a map. Every site shows its format, size, setting and expected audience.
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04Cost and schedule
See the cost per site and per day, and set the dates. We negotiate with media owners for you.
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05Report
Learn how many people you reached, who they were, and where they work and spend time.
What each site tells you before you book
No guesswork about a screen you have never seen. Each site in the plan has a card with where it is, what it is, and the audience it is expected to deliver, so you can compare sites like for like.
Share of time is the part of the screen's airtime your campaign gets. eCPM is the cost of a thousand views. More terms are explained on Audience analytics and ROI.
Indoor mall site, Cape Town
ExampleThe site
- Format
- Spectacular
- Faces
- 1
- Size
- 10 m × 4 m
- Setting
- Indoor, retail and mall
- Position
- Head-on
- Share of time
- 100%
Expected audience, 30 days
- Views
- 1,177,608
- Unique reach
- 182,483
- Average frequency
- 6.45
- eCPM
- R50.95
What your report shows
Every report answers three questions: how many did I reach, who did I reach, and where do they spend their time?
Campaign overview: one month, 18 screens
Example report- 18Screens
- 1 monthReport period
- 1,000,000Potential views
- 125,000Unique reach
- 8.0Average frequency
How many
When were people there?
Potential views by time of day. The busiest single hour was 6 pm, as people came to the mall after work or school.
Who
Who passed the screens?
- Women 55%
- Men 45%
- 16–34 55%
- 35–64 43%
- 65+ 2%
Top audience profiles: food lovers, grocery shoppers and fashion fans.
Where
Where do they work?
- Salt River
- Woodstock
- Cape Town
- CBD
- Century City
The report also shows where the audience goes out, and the brands whose stores they visit most.
An example of how a report reads. The numbers here are round illustrations, not a campaign result; yours depend on the screens and dates you book. How we measure
Last-mile media
Bike Box: your advert on delivery bikes Concept
A concept: digital display boxes on last-mile delivery bikes, so your message travels the streets around stores and malls. We manage the fleet's displays and upload the adverts, and the riders share in the advertising revenue.
Screens that move
Each bike carries a digital display box, with your advert running in rotation as riders deliver.
Riders who are looked after
Training in road safety, insurance for the rider and the box, and points-based rewards for safe, on-time driving.
Start with a pilot
A three-month pilot with a fleet of 10 to 50, 50 to 100, or 100 to 250 and more bikes.
Works with
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Brand Box
The connected device that puts campaigns on venue screens.
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Hello Brand OS
Where screen campaigns are scheduled, monitored and reported.
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For venues
What hosting connected screens involves for a venue.
Tell us where your audience gathers.
Share what you want to achieve and who you want to reach. We will come back with how Hello Brand could help, and what it would take.